An account-based marketing program can take on many forms and include various tactics. The overarching theme is that these initiatives focus on a particular segment of your target audience, are highly personalized, and incorporate multi-channel outreach. A great deal of preparation is involved in creating a comprehensive ABM campaign. Here we walk through ten steps to complete before launch.
Inbound marketing is an effective way to attract new customers and grow your business. It involves creating quality content that attracts people to your website and converts them into leads. In order to create a successful inbound marketing campaign, you need to include certain essential elements.
Landing pages are a critical part of any online marketing strategy. They are the first thing potential customers see when they click on an ad or a link, and if they don't convert, you've wasted your money on that campaign. Your landing pages should focus on one offer and not include any other distractions like more CTAs or pop-ups. Here we take a look at how to craft an effective landing page.
Market development funds are a vital tool used by vendors to enhance the marketing efforts of their channel partners. These funds can be beneficial in meeting sales objectives. However, in many cases, these funds are misused or remain unclaimed. Here we’ve identified 8 ways to ensure your MDFs benefit your partners and provide you with real and continued ROI.
Email marketing is a powerful tool for businesses of all sizes. But even the most effective strategy can become stagnant if it’s not evaluated periodically. So how do you know if your email marketing strategy is getting results? Here are ten questions to ask when evaluating your email marketing efforts.
