Demand Generation Blog

In many cases consumers buy the brand and not necessarily the product. While many associate this with B2C companies, the same can hold true for B2B organizations. Recently, SiriusDecisions introduced their brand management framework and broke the process into three key sections; awareness, perception and preference. Managing and measuring each aspect efficiently and accurately will greatly affect the clout your brand has in your given market. Here we explore how to improve your brand’s awareness, perception and preference.

The big game is almost here! While my New England Patriots will not be appearing in this year’s game, it’s still a great time to get together with friends and family for food and football. Here are ten fun facts about the history of the Super Bowl.

Some salespeople don’t like to use a slide deck during presentations, while others swear by them.  A pitch deck should serve as a guide for your presentation and provide visuals for the conversation you’re holding with a prospect. Here are five slides you should include in your pitch deck.

January 20^th is the day where we honor one of the great men in history, Dr. Martin Luther King Jr. He is best known for his work in the civil rights movement as well as his efforts to fight hunger and poverty. Here we take a look at just a few facts about his life.

In my experience, coffee has been an integral part of developing and implementing successful marketing campaigns. Many of us cannot function without it. Here are ten fun facts about marketer’s favorite beverage.