Some salespeople don’t like to use a slide deck during presentations, while others swear by them.  A pitch deck should serve as a guide for your presentation and provide visuals for the conversation you’re holding with a prospect. Here are five slides you should include in your pitch deck.

Company Background

This slide should include a brief history of your organization, an overview of your facilities and introduction to your team. Including highlights like years in business, tenure of your staff and brief overview of your experience.

Relative Experience

Customers like to do business with companies who have experience in their particular niche. Include some of the bigger brands you’ve worked with along with companies that are similar to your prospect. Customer testimonials can also be included to make this slide more personalized and authentic.

Product Or Service Description

This is where you get into the details about how your product works, how it can benefit your prospect and how it is implemented. Including a graphic or video that demonstrates the uses and value of your product will make this slide more effective.

Customer Success Stories

Breaking down a case study done on a former client in a similar industry can help to prove the value of your product in your prospect’s specific niche. Your case study should include pain points, solutions and hard metrics on how your solution impacted your client.

Basic Pricing Breakdown

While many businesses hesitate to introduce pricing up front, most customers like to see at least some kind of basic price structure during a discovery call. This slide should be left for last, after you’ve had a chance to communicate the value and benefits of your solution.