Demand Generation Blog

Since recruiting and developing channel partnerships can be a difficult and time consuming experience, ensuring that your current channel partners maximize their revenue potential is extremely important.  Traditional marketing tactics such as teleprospecting and email will always be necessary, however, the greatest potential for increased revenue in this digital age is through inbound marketing.  Furthermore, the integration of traditional outbound tactics along with an effective inbound marketing campaign will ensure you are getting the most out of your channel. 

This is the fourth blog in our series outlining the importance of the different aspects of Inbound and Outbound Marketing.  The following represent components that were formerly part of an “old school” marketing plan, however, with fewer companies leaning on these aspects, they have become more effective and a unique way to approach potential clients.

This is the third blog in our series about the importance of the different aspects of Inbound and Outbound marketing.  Premium content and infographics are necessary in order to communicate more complex ideas and illustrate statistics in a manner that is aesthetically pleasing.

There are several core components of Outbound Marketing.  Each of these tools can be leveraged to reach different levels of decision makers.  Implementing these aspects as a part of a complete marketing plan is vital to the success of your campaign.

This is the first blog in a series of four covering the importance of the different aspects of inbound and outbound marketing.  There are many different components to the two strategies, we will outline why it is imperative that you implement each of these components to ensure a successful marketing campaign.