A strong relationship with your brand is what breeds customer loyalty. Your brand can be even more important than the products and services that you offer. While there are dozens of components to building a strong brand, we’ve chosen five on which to focus your energy.
The eternal struggle of sales and marketing alignment comes down to the volume and quality of the leads being generated. Creating a higher quality lead can only be achieved when sales and marketing teams collaborate to establish clear buyer personas and lead definitions. Once that has been accomplished, you can dive into the tactical side of lead generation. Here we outline how marketers can produce a higher quality lead.
Recognizing the importance and value of building your brand and marketing your products is an essential step for technology startups. Many startups pour resources into product development and infrastructure, and although both are important, marketing cannot be ignored. Lean budgets can be a hindrance when developing marketing campaigns, so it’s essential to know which tactics will be most effective in growing your brand.
When implementing an account-based marketing strategy, microsites can serve as an invaluable tool in recruiting your most sought-after accounts. Building a site that is specifically designed for a particular company will let them know how serious you are about doing business with them. It also allows you to address pain points that are unique to their situation and offer solutions that fit their specific needs. Much like your primary company website, there are many elements required to grab your prospect’s attention and make your microsite a true lead generation tool.
At this point, just about every organization has realized the value of social media as a marketing tool. However, there are still many companies that struggle to understand the best ways to use it. Here are a few tips to bring your social media pages to life.
