Events can provide a great ROI provided that you’ve gone through the proper preparations and follow up with your prospects in the days and weeks following the show. Without following up, you stand very little chance of gaining business from an event. Here we’ve outlined how to maximize your event ROI by following up.
Marketing in general has changed dramatically over the last few decades and continues to evolve at a rapid pace. The introduction of marketing technology and a myriad of new channels have given marketers far more to work with, but also far more to learn. Here we explore the evolution of B2B marketing.
Winn Technology Group was thrilled to be a platinum sponsor at Sup-X 2019. The Start-Up Expo is an annual event held in Ft. Lauderdale that is put on by TechLauderdale and the South Florida Technology Alliance. This year’s event included a large contingent of start-ups with significant potential as well as dozens of educational panel discussions.
Simply put, if a startup does not grow, it does not survive. Adopting and maintaining a growth mindset, even when you’ve experienced some level of success, is essential throughout the life of your business. Technology evolves so quickly that if you don’t keep a mind toward the future, you will quickly be left in the dust by your competitors. Here we outline some of the most important steps in creating a growth mindset at your startup.
While many marketers believe that traditional outbound tactics are on their way out, the truth is, a balance between both inbound and outbound must be reached in order to achieve real growth. Each side has their strengths and benefits and there are endless possibilities for merging the two. Here we outline four of our most effective ways of merging inbound and outbound marketing.
