Providing direction to your channel partners on the types of marketing campaigns to run will help to increase the revenue generated through your channel community. Many partners do not have the bandwidth to create these types of campaigns, so providing the content necessary to carry them out and distributing MDFs so they can outsource their implementation is essential to keep these partners active on your projects. Here are three campaigns that will bring your channel partners success in 2020.
Your channel partners need help, but what exactly do they need? Channel managers that are actively involved in their partner communities tend to be more successful. Providing your partners with the resources they need to properly sell your product is imperative in creating a profitable channel community. Here’s what they’ll need.
Supporting your channel partner’s marketing efforts is at the top of this list. Increased involvement with campaign development, easily accessible market development funds and the sharing of co-branded marketing materials are all necessary to increase the revenue being produced from your channel community.
Channel managers that overlook their smaller partners may be leaving a great deal of revenue on the table. In many cases channel programs feed their larger partners while smaller VARs are left to fend for themselves. While it is important to recruit new partners and expand your footprint, it is even more so to dedicate resources to supporting your smaller partners.
When you invest wisely in your channel partner community, you can expect to see gains in both revenue and partner loyalty. The trick is knowing the best place to allocate your resources.
