Demand Generation Blog

An effective channel partner marketing community can broaden the reach of your brand through selling, marketing and supporting specific geographical regions. Partners are the ones who have established relationships with their local markets and have insight that your company may not have access to. This allows them to make recommendations based on the known needs of their clients. That type of knowledge allows partners to offer products that will truly be of use to their clients, thus ensuring customer satisfaction. As a vendor, it is important that you contribute towards these efforts so the relationship remains mutually beneficial.

When it comes to the ever-changing business world, channel marketing professionals understand that there is always something new in the manner that people make buying decisions since they are capable of accessing so much information. Here we’ve outlined a few trends in channel marketing to take advantage of in 2018.

Recruiting and developing channel partnerships can be a difficult and time-consuming experience. Ensuring that your current channel partners maximize their revenue potential is extremely important. The integration of traditional outbound tactics along with an effective inbound marketing campaign will ensure you are getting the most out of your channel.

Channel partner recruitment can be a monumental task but finding the right partners is essential to any company that relies on the channel to sell their products.  The ability to seamlessly add partners to your channel eliminates costly overhead and can increase revenue dramatically.  You will want to ensure you are recruiting companies that fit the correct industry focus, geographical areas, selling capacity and customer base, amongst several other factors.  Having a structured step by step process that takes you all the way from identifying potential partners to onboarding them is the best way to ensure your company establishes profitable partnerships.

There are many different steps involved in creating a successful channel partner program.  With the significant investment made in researching and recruiting it’s important to maximize the revenue stream produced by your partners.  Without proper support and companies willing to go the extra mile, channel partner programs can fall flat.