There are several reasons why a B2B company would decide to carry out a full-scale rebranding effort. Perhaps there was a merger, acquisition or conflict, or maybe your brand has just become stale. Regardless of the reason, there are several things to consider when attempting to carry out a successful rebranding.
It’s hard to argue the value of personalization in the marketing and sales process. From the beginning of time people have known you need to build a relationship and trust with your potential buyers in order to close the deal. How to go about that on a large scale is the lingering question.
Your brand is how consumers identify your company. The importance of strong brand recognition and a positive reputation has increased dramatically as technology has given everyone a voice. With so many competitors in nearly every niche, finding differentiators can be difficult. Here we outline 3 ways to build a strong B2B brand foundation.
You may not think much in regards to your “About Us” page but in many cases this is the first page on your website that visitors will navigate to. There are several reasons a person will visit your about us page including determining what your company does, if there are potential job openings or to verify your legitimacy. Here we break down 7 ways to optimize your about us page.
When marketing campaigns become less successful and a company becomes stale it may mean it’s time to make an overhaul and rebrand your business. In other cases an event such as an expansion or merger will bring about the need for a rebranding effort. While there is a lot of work involved with rebranding a business it can breathe new life into your company and breed a whole new customer base. A uniform message is extremely important and your mission statement and profiles should be consistent throughout all channels. Here we’ve outlined some of the most important items to discuss when considering a full scale rebranding initiative.
