Email marketing is a powerful tool for businesses of all sizes. But even the most effective strategy can become stagnant if it’s not evaluated periodically. So how do you know if your email marketing strategy is getting results? Here are ten questions to ask when evaluating your email marketing efforts.
LinkedIn Ads can be a very effective way to grow your business. With LinkedIn's business first design and granular targeting, you can reach more of your target audience with content and offers that fit their needs. Here we take a look at how to use LinkedIn ads effectively.
Do you love coffee? I know I do. There's no doubt that coffee is one of the most popular drinks in the world. In fact, it's become such an integral part of our culture that it's hard to imagine a day without it. But how much do we really know about this beloved drink? Here are 8 fun facts about coffee you probably didn't know!
Inbound marketing is a great way to drive traffic and conversions for your business. It involves using SEO, social media, and blogging to draw potential customers to your website. Once they are there, you need to convert them into leads with well-placed calls-to-action and strategic landing page design. Then, you need to nurture those leads with marketing automation until they are ready to buy. And finally, you need to provide ongoing support and training so that your inbound marketing team can continue generating results for your business.
The relationship between sales and marketing is perhaps the most important to the growth and sustainability of an organization. Social media and the relative ease of connecting and speaking with someone through digital channels have blurred the lines a bit between the two departments, which can be a good thing if you’re both on the same page. To establish proper alignment, sales and marketing need to function as one cohesive unit. Here we look at a few key steps required to make that happen.
