2023 is sure to bring many changes in the world of social media. Marketers should be aware of emerging trends like dark social, sharing content via private messages, which could impact how people interact with brands online.
Dark social media refers to the sharing of content through non-trackable channels such as instant messaging applications and private emails. It is estimated that up to 84% of all web traffic comes from dark social sources, making it an important area to consider when measuring digital marketing success.

Despite its prevalence, it's challenging for marketers to measure this type of engagement because it happens outside of web analytic tracking platforms. Understanding how users are engaging with your brand on Dark Social platforms is key to reaching relevant audiences and optimizing your marketing strategy.

By understanding Dark Social metrics, you can better understand who your target audience is and what resonates with them. Knowing which channels are driving the highest amounts of traffic and engagement can help you optimize your content and reach larger, more engaged audiences. Understanding Dark Social data can also inform which platforms to invest in for future marketing campaigns. You may find that certain channels draw higher user engagement than others, and you can focus your efforts on these social networks to get the most out of your budget.

By taking steps to embrace dark social media and tracking it accurately, businesses will be well-positioned to leverage dark social media for maximum impact and reap the rewards of increased customer engagement and digital success. That way, companies can maximize the power of dark social media and make sure their online presence is reaching as many people as possible. 

So don't forget about dark social when evaluating your digital marketing strategies - it's an important factor in driving growth!