Do you ever find yourself scrolling through Instagram or Facebook, seeing a cool ad for a product or service, spending time looking at or watching that video, and then clicking on the link to find out more? That is visual marketing at its best. Attention-grabbing videos or images that convey a story are key to success in today's marketplace. Here are a few ways your business can use visual marketing to be more successful.
Content strategies are the foundation for any successful digital marketing campaign. They provide the structure and direction for your content to reach your target audience. A long-term content strategy will help you create content that is relevant, engaging, and sustainable over time. Here are a few tips and advice on building one.