Demand Generation Blog

Most channel managers spend the majority of their time managing current partners.  The ability to seamlessly add partners to your channel eliminates costly overhead and can increase revenue dramatically.  There are many factors to take into account when on-boarding new channel partners.  You will want to ensure you are recruiting companies that fit the correct industry focus, geographical areas, selling capacity and customer base, amongst several other factors.  This can be a difficult, yet necessary task.  Having a structured step by step process that takes you all the way from identifying potential partners to on-boarding is the best way to ensure your company establishes profitable partnerships.

Every so often you might see or hear something about being a “fish” in regards to Winn Tech. While we here at Winn Tech fully enjoy and embrace what this means, we realize that our readers and clients may not always understand what we’re talking about. This seems a major flaw because how can someone completely comprehend Winn Tech without understanding being a “fish”. Not to worry. We’ll make sure you don’t finish reading this blog without becoming thoroughly aware of if not sympathetic to being a “fish”. Hold on to your tail fins ‘cause here we go…

This is the fourth blog in our series outlining the importance of the different aspects of Inbound and Outbound Marketing.  The following represent components that were formerly part of an “old school” marketing plan, however, with fewer companies leaning on these aspects, they have become more effective and a unique way to approach potential clients.

This is the third blog in our series about the importance of the different aspects of Inbound and Outbound marketing.  Premium content and infographics are necessary in order to communicate more complex ideas and illustrate statistics in a manner that is aesthetically pleasing.

There are several core components of Outbound Marketing.  Each of these tools can be leveraged to reach different levels of decision makers.  Implementing these aspects as a part of a complete marketing plan is vital to the success of your campaign.