Contributing to the marketing efforts of channel partners helps to cultivate a uniform message, a stronger brand and greater ROI from MDFs. Playing an active role in the marketing strategy, partnerships and implementation is necessary to create a healthy channel community. Each partner will have unique needs, but many of the challenges are the same.
An effective, balanced marketing strategy will read like a romance. The key players in this love story are inbound and outbound marketing. Although they accomplish different goals inbound and outbound marketing strategies and tactics are complementary. The strengths of one approach are often the weaknesses of the other approach and marrying them together will help you optimize your marketing efforts and results.
While many marketers focus on bringing in additional business with new customers, current clients offer a great opportunity to make sales. Chances are you’ve already established trust with them and they have witnessed the effectiveness of your products and services. Developing a relationship is perhaps the most difficult part of sales, and ideally you’ve already done so with your current clients. Here we’ve outlined the best ways to reach out to them without ruffling any feathers.
Market development funds are a key tool used by vendors to enhance the marketing efforts of their channel partners. These funds can be extremely helpful towards meeting sales objectives, however, in many cases these funds are misused or remain unclaimed. Here we’ve identified 10 ways you can ensure your MDFs benefit your partners and provide you palpable and continued ROI.
Account Based Marketing, which essentially evolved from key account marketing, is a strategic approach to B2B marketing based on goals for specific target accounts. B2B marketers that even consider an account-based marketing program say that it will be too difficult to implement. They think of the questions: Will my team have to be restructured? Or, Do we have to revamp our entire marketing strategy? The answer is a simple no. Every B2B company has unique processes and goals so ABM won’t be a one-size-fits-all strategy and is usually implemented in enterprise-level brands with more than 1,000 employees to help teams. ABM is effective for initiatives across the entire buyer and customer journey. Here we will discuss four reasons to consider implementing Account-Based Marketing into your B2B Marketing Strategy.
