Demand Generation Blog

Pillar pages are structured around the concept of topic clusters. Instead of choosing long tail keywords you choose broad topic areas you want to rank for. Then you create content based on keywords related to the topic that all link to each other so that you create a broader authority with search engines. The benefit of this structure is that it is more deliberate in organizing and linking together URLs that relate to a cluster of topics. This in turn assists your site in getting more pages ranked in Google and helps searchers to locate your content more easily.

Distribution is perhaps the most important aspect of a content marketing strategy. You can write an exceptionally educational and entertaining piece, but without proper distribution, no one will ever see it. Many experts recommend spending at least twice as much time distributing content than you do creating it. While this may not be possible for every organization, there are several simple ways to improve your distribution strategy.

Marketing is ever changing and digital marketing is very different and takes a whole new approach to things. What would work for commercials and radio ads is not going to work all the time for an online presence. To navigate and be effective in digital marketing, you are going to need to take a firm grasp on the fundamentals. Here are four key fundamentals to help you with your digital marketing efforts.

Here at Winn Technology Group we employ the fish philosophy. We love to empower our employees and make sure they are giving 100% to make sure they are successful at what they do. A big component of the Fish Philosophy is choosing your attitude.

Many tech founders spend their time and money developing and perfecting their product with little attention being paid to marketing until it’s too late. Being first to market has little value if no one knows who you are. Building brand awareness prior to launch is of utmost importance for start-ups looking to make an early and lasting impact. Often times a product hits the market with little to no fanfare, a larger company picks up on the idea, produces a similar product backed with robust marketing campaigns and pushes the start-up out of the market. Making yourself known and building an online presence prior to launching your product will ensure your company doesn’t get crushed by larger entities. If people already know who you are, being first to market will carry weight.  Here’s how to do it.