When marketing in the digital age, you may start to feel a little lost. Everyone is advertising digitally and competing for the same 10-second attention span. Standing out and making a name for yourself and your company has never been more important. We have compiled a list of a few ways you can stand out with your digital marketing plan.

Compelling content

Content that causes your followers to stop and think is a great way to help your company to stand out. It can be a relevant quote to their life or their business, a word of encouragement or wisdom, or a simple question asking what their goals or plans are. If you make them stop and think and engage with you, they will remember this connection and it will help your reach and engagement grow.

Visual Marketing

Video and photo content is the biggest attention grabber when it comes to marketing on social media. Aside from quickly grabbing the attention of your followers it is typically easy to digest and easy to share content. With visual marketing it is simple to evoke emotion and build a deeper connection with those that you reach.

Be different

When potential customers or followers are browsing social media, chances are they are going to see the same type of content several times. Whether it’s a meme or a news story the same content is being thrown at them endlessly. If you share new and exciting information that they’ve never seen before, they will start to look to you for the best new and relevant material. If you’re not standing out, chances are you are being ignored.

Become relevant

When it comes to gaining followers and reach when marketing digitally, you need to share content that people want to see. When competing with tasty recipes and cute puppies its sometimes difficult not to get lost. Your goal is to become a thought leader in your field and be the one your followers look to when they need advice, a quick laugh, or an informative how to video.

Influencers

Getting popular influencers to endorse your brand is a good way to boost brand awareness. Choosing an influencer should be done thoughtfully. You want to choose somebody that is honest and trustworthy, that actually believes in your brand and not just a paycheck, and one that isn’t advertising a ton of other companies. This person can easily influence their followers to believe in your brand the way you do. These influencers are typically compensated with a discount, free product, or even commission from sales generated by their efforts.

It’s important that you evaluate and compare yourself to your competition to stand out against them and  gain a foothold in your industry. Click below to schedule your free inbound marketing assessment. Winn Technology Group will provide you with a comprehensive competitive analysis as well as inbound and content opportunities, all at no cost to you.