Demand Generation Blog

When implementing an account-based marketing strategy, microsites can serve as an invaluable tool in recruiting your most sought-after accounts.  Building a site that is specifically designed for a particular company will let them know how serious you are about doing business with them.  It also allows you to address pain points that are unique to their situation and offer solutions that fit their specific needs.  Much like your primary company website, there are many elements required to grab your prospect’s attention and make your microsite a true lead generation tool.

Imagine how many emails your target contacts have flowing into their inbox each day. Just like you, several organizations are trying to get their attention by email. Having your potential customers opening your email is exactly what you are looking for. Here are four easy steps to help increase your open rates.

When you invest wisely in your channel partner community, you can expect to see gains in both revenue and partner loyalty. The trick is knowing the best place to allocate your resources.

 If you’re anything like me, you probably get a ton of marketing emails each and every day! Which ones do you open and why? You probably send out emails regularly to send out valuable information, let customers know about new products or services or even let them know about an upcoming sale. You want to send out a great email that grabs their attention and doesn’t get deleted before it even had a chance. Here are our favorite tips in writing a great email piece that gets opened and has a high click rate.

Your channel partner community is an extension of your company and should be provided the same resources to attract prospects and close deals as your inside sales and marketing teams.  The more prepared your channel partners are to sell your product, the larger the revenue you can expect from them. Here we break down some common pain points channel partners in the technology industry experience today.