With resources and budget constraints affecting nearly every industry, the need for more efficient marketing campaigns has skyrocketed. Improving conversion rates is a matter of reaching the right person, at the right time, on the right platform, with the right solution. Here we take a look at how to improve B2B conversion rates.
Each client you bring on represents an opportunity to create a long-term business relationship. Continuously providing value to your current clients will result in delighted customers, who not only continue to do business with you, but may bring others with them. Here we take a look six ways to maximize your B2B client relationships.
At Winn, we implemented the Fish Philosophy many years ago as a way to bring a positive and enriching culture to our business. “The FISH! Philosophy empowers employees to be more effective in any job. When a team lives the philosophy, they improve their culture and create better results. Organizations worldwide use the FISH! Philosophy to improve teamwork, customer service, employee engagement, retention, recognition and leadership.” Traditionally we host a variety of fun activities and parties in the office on a regular basis. While many of us are working from home and managing remote teams, we have come together to keep this philosophy alive despite the current challenges.
Over the years, sales has changed so much, as I am sure you have seen in your business. Often, you want the guy who closes deals and don't really ask how they do it. The end result is the only thing most companies care about. But let me tell you a little secret on how some of these salespeople are getting the job done. You use to need a system expert to sell your product, but with technology and customers having the ability to do the research themselves, it has shifted to more of making connections. Here are a few tips for you and your sales team on how to be compassionate with their approach.
Digital marketing has taken on an even greater importance for B2B organizations in 2020, and it appears that trend will continue into the foreseeable future. While most companies have some semblance of a marketing team, many either lack, or are unfamiliar with the team members needed to implement an effective digital marketing strategy. Here we break down ten key members of an effective digital marketing team.
