As marketers it is important we do not underestimate the importance of collaboration in content creation. Group brainstorming is at the core of some of the greatest innovations of our time. Coming up with new and fun ways to brainstorm is essential to open up communication and to come up with truly unique ideas. Here are some of our favorite ways to get the creative juices flowing.
Storyboarding
Taking a page from Hollywood and drafting up a storyboard in order to generate ideas and creative perspectives is a great move to break the staleness of everyday brainstorming sessions. Not only can this help with crafting content, it can provide valuable insights on developing marketing campaigns and even help you find new solutions to old problems.
Brain Writing
Brain writing consists of one person starting an idea on paper and passing it along throughout a group to develop the overall theme of a content piece. This allows people to freely share ideas in a group setting without interruption. These types of exercises help you to develop unique solutions to the pain points being addressed in your content piece.
Word Games
Word games can help break the ice during brainstorming sessions and can assist in ensuring your content does not become repetitive. Using diagrams beginning with one longtailed keyword and branching off from that with concepts and alternative terms is sure to get the creativity flowing during your next brainstorming session.
Improv
Improv is a really fun way to produce spontaneous creativity. Have someone play the role of a client and others play marketers and salespeople. Do not restrict these exercises in any way and allow your team to think on their toes. This can give you new perspectives and help you develop humorous ways to communicate your solutions.
Bad Ideas
Purposely soliciting bad ideas from your team can have many different benefits. For one, it can be quite funny. It can also help you to figure out what won’t work and clear the room of any negative energy. Additionally, the ideas shared in these sessions may actually be good ideas. Giving your team the freedom to throw out any and all ideas will make them more comfortable with sharing.
Brainstorming and collaboration are essential pieces to any content marketing campaign. Take advantage of the creativity of your team with these examples, you’ll love the results.
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