The primary trends within channel marketing circles are for companies to be more involved with their channel communities and to provide better sales and marketing support. Partners tend to be more engaged and successful when companies take an active role in supporting their efforts.
With so much competition in the technology industry, brand awareness has taken on an even more important role in the growth of B2B organizations. Trends in customer experience, company culture and marketing strategy need to be followed closely and implemented across your organization in order to grow and increase market share.
Timely follow ups and lead nurturing are instrumental in establishing a healthy sales and marketing pipeline. Knowing your prospects preferred method of communication and nurturing leads with a multi-channel approach will ensure the efforts made to get them in your funnel will not go to waste.
It’s that time of year to celebrate and honor all of the mothers out there. Here is a bit of history and some fun facts about moms. Happy Mother’s Day from Winn Technology Group.
Channel partner management is all about aligning products, sales and marketing to create a strong channel community that drives business, delights customers and provides value to all parties. Channel partners can be a tremendous asset, enabling your company to reach niche markets while acting as an extension of your internal sales team. This relationship only works when each aspect is aligned and partners receive the support needed to make sales.
