Demand Generation Blog

Trade shows can provide significant ROI for B2B organizations provided you have adequately prepared. Monitors, display items, lead capture strategies, business cards, and company information are all necessary elements for a successful show, but this article is all about the swag. Giveaways not only help to draw people to your booth, but they can also nurture prospects if they are usable items that bear your company brand. The idea here is to provide value, whether it is educational or entertaining while keeping your company name in front of your prospects.

When implementing an account-based marketing strategy, microsites can serve as an invaluable tool in recruiting your most sought-after accounts.  Building a site that is specifically designed for a particular company will let them know how serious you are about doing business with them.  It also allows you to address pain points that are unique to their situation and offer solutions that fit their specific needs.  Much like your primary company website, there are many elements required to grab your prospect’s attention and make your microsite a true lead generation tool.

When you invest wisely in your channel partner community, you can expect to see gains in both revenue and partner loyalty. The trick is knowing the best place to allocate your resources.

Your channel partner community is an extension of your company and should be provided the same resources to attract prospects and close deals as your inside sales and marketing teams.  The more prepared your channel partners are to sell your product, the larger the revenue you can expect from them. Here we break down some common pain points channel partners in the technology industry experience today.

At this point, just about every organization has realized the value of social media as a marketing tool. However, there are still many companies that struggle to understand the best ways to use it. Here are a few tips to bring your social media pages to life.