Properly communicating the value of your solutions is essential in an ultra-competitive industry such as financial services. With a litany of online businesses flooding the market, the pressure is on marketing departments to deliver campaigns that stand out and contribute to the growth of an organization. Updating your messaging, improving reporting, and expanding your department to include new team members or outsource partners may be necessary to remain competitive.
Nurturing leads tends to be an overlooked aspect of B2B marketing despite its effectiveness and relatively inexpensive implementation. Especially with long sales cycles and complex products, marketers and sales teams need to remain patient and persistent with those that are not quite ready to buy. Growing your business requires maintaining a healthy funnel of leads. Here we break down some of the key channels to use for nurturing leads and the different types of campaigns you can run.
Brand awareness plays a major role in the effectiveness of marketing campaigns. Expanding the reach of your messaging and familiarity with your brand throughout your key verticals will help to drive online conversions and make it easier for your sales people to close deals. Here are five essential growth tactics for improving brand awareness.
Growth marketing requires using a variety of different channels to communicate with your prospects. Teleprospecting doesn’t play quite the role in campaigns as it did in the past, but there are still some essential facets that only a well-orchestrated telephone campaign can produce.
Account-based programs are an integral part of an overall growth marketing strategy when the goal is to bring in your most sought-after accounts. The process of creating an account-based marketing campaign includes several steps and the implementation will require a multi-channel approach. Here we highlight three of the most effective ways to gain business from your priority accounts.
