The definition of a lead has changed drastically over the last 20 years. “In B2B today, the word “lead” is used exclusively to signify a person who’s responded to a marketing or sales tactic.”
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National Boss’ Day is October 16th so there’s still time to get your leader something special to say thank you. “Patricia Bays Haroski registered National Boss' Day in 1958 in an effort to show appreciation for the hard work of bosses and also to help employees recognize a boss's role, something she found was often missing. Show your boss you know and appreciate what they do with a gift of thanks.” In most cases just wishing your boss a happy Boss’ Day will be more than enough. In cases where you really want to show your appreciation, a gift may be in order. While you don’t need to be too extravagant with your gift choice, getting something unique that you know they’ll like is important. Here we’ve compiled a few affordable gift ideas for your standout boss.
Supporting your channel partner’s marketing efforts is at the top of this list. Increased involvement with campaign development, easily accessible market development funds and the sharing of co-branded marketing materials are all necessary to increase the revenue being produced from your channel community.
Some marketers dispute the effectiveness of social media for B2B organizations, but in truth, there can be significant value, provided you have clear goals and a formal plan. Your social media strategy should align with your overall marketing plan and work in tandem with the different campaigns that you’re running.
Content marketing can be an extremely effective means of driving website visits and conversions, provided you have a well thought out and organized plan. A content calendar is an organizational tool that helps to improve the efficiency and effectiveness of your campaigns as well as your marketing team.
