Michael Auer

Recent Posts

How To Communicate With Employees Impacted By The Shutdown

Communicating with your team is essential in maintaining smooth operations and keeping employee morale as high as possible. With so many companies and teams being thrown into new and uncomfortable situations, it is important that leaders are communicating frequently, clearly and compassionately. Here are some tips for communicating with your team during this difficult time.

5 Tips For Working At Home

There are unique challenges with working outside of your typical work environment and some can be slow to adjust. Finding work space, avoiding distractions and maintaining a positive mental attitude can be difficult when making such a major change. Here are some tips to help maintain your output, and sanity, while working from home.

A Creative Approach To Content Marketing

Implementing an organized content marketing plan while allowing your creative team the freedom necessary to do their best work can be a difficult balance to achieve. As a manager, picture yourself trying to micromanage Michelangelo while he was trying to paint the Sistine Chapel.  It undoubtedly would not be the masterpiece it is today. Creative types need hard deadlines but loose guidelines to create truly great work. When you think of your content and design teams as artists, you can begin to understand how to manage them. Generally, artists appear to be disorganized, but each one has their own method for completing commissioned works on time. The idea is to present them with a goal and expectations and then allow them the freedom to let their creative talent take over. In this article we discuss what it takes to create unique and exceptional content marketing campaigns.

4 Fun Remote Team Building Exercises

A lot of marketers are currently working out of their homes, some for the first time. A strong team is essential in times like these and there are a variety of ways to keep your team united, even while working from home. Here are four fun ways to remotely bring your team together.

Spring Cleaning Your Contact Database

Your contact database is central to your marketing strategy, and the quality of this data can have a significant impact on the success of your campaigns. Periodically cleaning up your database is an essential, albeit arduous task. Here are a few tips to help get your contact contacts in order.