Engaging your audience and building relationships is the name of the game when it comes to social media marketing, but there is a difference between creating meaningful engagement and simply accumulating vanity metrics. Building real relationships and gathering business intelligence should be the aim of your engagements. Here are just a few social media post ideas that will help to drive meaningful engagement.
While consumer marketing dominates the headlines during the holidays, there is still room for B2B organizations to capitalize on the holiday season. Being helpful and showing appreciation can humanize your brand and make your company memorable. Here are five ideas to help inspire your B2B holiday marketing campaigns.
Outsourcing marketing campaigns can come with a degree of uncertainty, but it is important to know what to expect in return for your marketing dollars. Depending on the type of campaign and whether or not there are clear benchmarks established, you may be paying strictly for the marketing service itself or in some cases there will be a pay for performance model in place. Regardless of the structure, there are certain deliverables to be expected from an outsourced campaign.
Digital marketing success starts with a plan, but before you can draft an official document, there are some questions that need to be answered.
Providing a top-notch personalized customer experience has significantly gained in importance over the last few months. Establishing customer loyalty, repeat business and referrals has kept many companies afloat during these turbulent times, and should be a place of focus for B2B organizations moving forward. Here we’ve noted four ways to improve B2B customer experience.
