Demand Generation Blog

Online events have become the norm over the last six months and with their success, we are sure to see a lot more of them. While many of the tactics used to promote these events will be the same as traditional events, the messaging will be a bit different. Rather than traditional event promotion that hypes up the venue, vendors and experience, online event marketers need to treat these events like a webinar by fully propping up the content and speakers that will present. Here we take a look at several tactics to help promote your next online event.

While there are not quite as many ways for B2B organizations to market their products during the holidays as there are for their B2C counterparts, there is one sure way to gain a bit of traction. Nurturing your current customers has never been as important as it is today. Showing your clients that you appreciate their continued business through what has been a tumultuous year can help to foster long-term relationships. Here we take a look at five ways to show customer appreciation this holiday season.

Business process outsourcing can provide several key benefits to growing companies. Even if you have an in-house team that handles the majority of your tasks, having a partner that can take on some of them opens up a great deal of opportunity. BPO allows you to scale at will, allowing you to grow and take on larger projects without the costly overhead of hiring on additional employees. Here we take a look at five benefits of business process outsourcing.

While there is still a great deal of uncertainty in the business world today, there are several marketing trends that are sure to continue through the rest of 2020 and well into 2021. Remaining flexible and open to new ideas is going to be essential for B2B organization to continue to grow. Here we take a look at five trends to keep an eye on in 2021.

It is important to remember that the leaders within our organizations have been dealing with the same adjustments that we have over these last several months and make an effort to recognize them for holding it all together. National Boss’ Day falls on Friday October 16^th and presents a great opportunity to show our leaders that we appreciate their hard work and resiliency. Here we’ve compiled a few affordable gift ideas for your standout boss.