An effective, balanced marketing strategy will read like a romance. The key players in this love story are inbound and outbound marketing. Although they accomplish different goals inbound and outbound marketing strategies and tactics are complementary. The strengths of one approach are often the weaknesses of the other approach and marrying them together will help you optimize your marketing efforts and results.
While many marketers focus on bringing in additional business with new customers, current clients offer a great opportunity to make sales. Chances are you’ve already established trust with them and they have witnessed the effectiveness of your products and services. Developing a relationship is perhaps the most difficult part of sales, and ideally you’ve already done so with your current clients. Here we’ve outlined the best ways to reach out to them without ruffling any feathers.
Market development funds are a key tool used by vendors to enhance the marketing efforts of their channel partners. These funds can be extremely helpful towards meeting sales objectives, however, in many cases these funds are misused or remain unclaimed. Here we’ve identified 10 ways you can ensure your MDFs benefit your partners and provide you palpable and continued ROI.
You may not think much in regards to your “About Us” page but in many cases this is the first page on your website that visitors will navigate to. There are several reasons a person will visit your about us page including determining what your company does, if there are potential job openings or to verify your legitimacy. Here we break down 7 ways to optimize your about us page.
Trade shows offer a great means of networking, learning, creating brand exposure and even selling. B2B organizations have long relied on trade shows as a way to promote new products, educate prospects and take advantage of face-to-face meetings. In order to get the most out of your trade show experience, you should create a plan that is geared towards meeting a specific goal.
