Demand Generation Blog

When you leverage marketing events correctly, they can be one of your brand’s best ROIs in terms of marketing. Whether you are a sponsor at a live event or do an online webinar, provide a way to bring your product or service to life in a tangible way. It lets potential and existing customers interact with you and your brand. Events also allow you to create experiences that live on and provide long-term value because they live on social media and that in turn can generate publicity. Live events can also help you capture original content to tell your brand story and bring it to life in other digital forms.

It can be a complex and challenging process to recruit and retain channel partners. The better the partner, the more difficult it may be to recruit them. A thorough understanding of their business challenges and successes or opportunities, their buyer’s journey, their sales process, and ongoing partner enablement are all crucial for building a successful channel partner program.

There is a lot to be said about cooperative working relationships and partnerships. Many industries are struggling in the current business world, and the marketing world is in constant motion. To be able to stay on top and remain competitive, we need a little help from our friends. When we talk about friends, that refers to our partner ecosystems. Partnerships, when done right, have enormous power to help partners reach new markets, attract more customers, accelerate growth, expand sales, and solve more problems. When we work together, we accomplish much more than when we work in a vacuum.

Most marketers understand the need for a diversified marketing portfolio that includes a mix of traditional and digital marketing strategies. Even so, one of the most affected channels for marketing in a primarily digital world is teleprospecting. The question becomes how effective is teleprospecting in 2022, and does it still have a place in your marketing portfolio?

In order to have alignment between your marketing department, your company brand, and your customers, you will need to establish a strong workflow between marketing and all the other departments of your organization. Individual team performance can be heavily affected by how and when other departments request or expect to have their projects done. You need to have a carefully thought out process that honors the needs of all departments but provides the lead time and quick response time that is necessary for so many marketing efforts.