Simply dabbling in inbound marketing is not going to be effective. For inbound marketing success, you need buy-in from your entire team and a well-organized plan to show tangible results. It is also important to note that inbound is a long-term strategy. It can take up to six months to start showing a return on investment, but once you do, inbound strategies can feed your pipeline consistently for years to come. Here's how to get started.
Recruiting new channel partners is essential to maintaining and growing a profitable channel partner community. Using teleprospecting and email is vital to the success of these campaigns. Here are six steps to help you set up and run a successful channel partner recruitment campaign.
Digital marketing can be a very challenging and sometimes even stressful profession. Regardless of how much you love your work, everyone needs a laugh now and then. Here we’ve compiled some of our favorite digital marketing jokes.
After two years of most major events being virtual, we finally see a spike in in-person events. 2022 is shaping up to have most trade shows and conferences in person and almost back to normal. The value of face-to-face meetings has certainly not diminished, and you could argue they have actually become even more effective. Attending trade shows can be a significant investment and take up a large percentage of your marketing budget. Detailed preparations are necessary to show a return on your investment. Here are a few areas you should focus your efforts on when attending industry events.
Marketing can be challenging and sometimes overwhelming. It's hard to know if you're doing the right thing and taking your message in the right direction. Whether your focus is blogging, inbound marketing, teleprospecting, or lead nurturing, even savvy marketers need inspiration once in a while. Here are some quotes to help you push through your workday.
