Right now, a lot of customers are leading with their emotions when it comes to spending money. They want to feel safe while spending their money and they also want to know where their money is going. This is where relationship marketing comes in.
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Marketing has always been a challenging and sometimes stressful profession but add in the current landscape and those challenges have multiplied. Even for the marketer that loves their job a good laugh now and then can brighten your day. Here are 12 B2B marketing jokes that are sure to get a smile. Enjoy!
Account-based marketing is one of the most efficient way of breaking through to highly targeted companies and contacts that are usually a little out of reach. Rather than casting a wide net across a particular industry or vertical, account-based marketing is a strategy best used on a small subset of your most desirable accounts. When you narrow your focus, you will be able to put more effort into the prospects you really want. Here we present a high-level overview of how to organize and implement your efforts.
Coronavirus is spreading at an alarming rate all around the world, and here in the united states. This is effecting the global economy and marketing efforts in a major way. When consumers are scared, they become less interested in the frills being marketed to them and more concerned with self-preservation. Here are a few ways your marketing efforts may be impacted by a global pandemic:
When you sell a product or service of any kind you are going to be met with objections of some sort. It’s just the nature of the job. How do you handle your objections? Some people turn away at the first objection without getting to the root of the “No”. What if the person you’re talking to is misinformed? Maybe if they knew the truth their answer would be different and you would close the deal. Here are a few ways to handle objections well and help you sell more while helping prospects.
