Demand Generation Blog

Inbound marketing is a great way to drive traffic and conversions for your business. It involves using SEO, social media, and blogging to draw potential customers to your website. Once they are there, you need to convert them into leads with well-placed calls-to-action and strategic landing page design. Then, you need to nurture those leads with marketing automation until they are ready to buy. And finally, you need to provide ongoing support and training so that your inbound marketing team can continue generating results for your business.

There are a lot of decisions that go into planning and executing a successful B2B marketing campaign. One of the most important is deciding who will spearhead the effort. Do you have in-house staff with the bandwidth and skills to take on another project? Or should you outsource to a partner with experience running campaigns like yours? Here we look at four reasons to outsource your next B2B marketing campaign.

Following up with prospects and leads has become an art form but is still a very underused practice in sales and marketing. An inbound marketing strategy revolves around drawing customers in, but direct outreach is key to being successful. Many situations require prompt and continuous follow-up. In addition, there are more ways to reach out to your potential clients than ever before. Here we explore several everyday follow-up situations you’ll encounter with your prospects and how and when to reach out to them.

Even with all of the metrics that can be obtained through digital marketing software, it can still be challenging to establish a clear ROI. To measure success, you'll need to track various statistics throughout your digital campaigns. Here are 10 of the most important statistics you will want to monitor.

Here at Winn Technology Group, we fully enjoy and embrace the fish philosophy. We love to empower our employees and make sure they are giving 100% to succeed at what they do. A significant component of the Fish Philosophy is choosing your attitude.