We all know that some work has to be done before and after any event, whether in person or online. We look to our ROI to tell us if the event was successful or not. Most of this is not a metric that is quantifiable right away, and it takes time. But how do you maximize your ROI specifically online? Here are four tips to help you maximize your online event ROI.
If you are in sales, there is a good chance that this is how you started, and maybe for some of you, it’s been quite some time since you last visited your strategy for cold calling. But now, in a more digital age, there are some things you can do to make your cold calling a little more effective. Granted, some of your methods are still highly effective, but I have some tips to help you in this digital age.
A huge component of social media algorithms depends on engagement from your followers. Engagement comes in many forms, such as likes, comments, shares, etc. The way to grow your social media engagement is to start incorporating interactive content into your advertising efforts.
“What is SEO, and why does it matter?”. SEO or “search engine optimization” means that you are using tactics throughout your website and its content to ensure that it shows up in relevant online search results. This can help you reach your target audience without paying for an advertisement or paid search like Google AdWords. When you optimize your website, you can reach people looking for information related to products or services you may offer.
Getting seen online is getting harder and harder these days. Sorting out the ever-changing algorithms can be tricky and keep your content from showing up on feeds of people that have followed you. We know that it seems a little unfair that if somebody is already following you, you still have to put in more effort to make sure that they see your posts. Instagram has algorithms in place so that its viewers see what they want to see and the content they need and will enjoy. Here are a few ways to grow your Instagram reach.
