Demand Generation Blog

Social media marketing in the digital age is a huge component when it comes to reaching your target audience. When executing a flawless social media marketing plan, an audit of what you currently have is vital. Taking note of what you are currently doing and indicating what is and what is not working is an important part of creating a solid strategy moving forward. If you aren't marketing or tech-savvy, you are probably wondering what a social media audit is. A social media audit is a series of steps taken to evaluate and optimize a business's social media profiles and strategies. Performing a social media audit can help companies to stay on top of their online presence.

As we make our way through 2021, the shift to digital marketing seen in 2020 is likely to be permanent. Social media will remain a huge component when it comes to reaching your target audience. When executing a perfect social media marketing plan, an audit of what you currently have is vital. Taking note of what you are presently doing and indicating what is and what is not working is essential in creating a solid strategy moving forward. Here we look at a few steps you should take to audit your social media strategy.

Inbound marketing takes buy-in from your entire team and a well-organized plan to show real results. It is also important to remember that inbound marketing is a long-term strategy. It can take months to start seeing a return on investment, but once you do, inbound strategies can feed your pipeline consistently for years. Here are some tips to help you get started.

This year has been almost anything but inspirational. Almost everyone has struggled in some form or another this year, and marketing was hit pretty hard. As a sector, we have had to reinvent the wheel and figure out new ways to reach people and sell products/services while the world stood still. Here are a few inspirational quotes for marketers that have kept us going through these trying times.

No, it isn't a misspelling. Smarketing is real and as important as ever. Before we get started, you're probably wondering what Smarketing is. Smarketing is the integration of your business's sales and marketing processes. The goal is for sales and marketing to have a common integrated approach. Here are a few ways to improve upon smarketing in 2021.