Demand Generation Blog

After two years of most major events being virtual, we finally see a spike in in-person events. 2022 is shaping up to have most trade shows and conferences in person and almost back to normal. The value of face-to-face meetings has certainly not diminished, and you could argue they have actually become even more effective. Attending trade shows can be a significant investment and take up a large percentage of your marketing budget. Detailed preparations are necessary to show a return on your investment. Here are a few areas you should focus your efforts on when attending industry events.

Marketing can be challenging and sometimes overwhelming. It's hard to know if you're doing the right thing and taking your message in the right direction. Whether your focus is blogging, inbound marketing, teleprospecting, or lead nurturing, even savvy marketers need inspiration once in a while. Here are some quotes to help you push through your workday.

Do you struggle with being "Ghosted" by potential customers? If you are stuck wondering why some leads go cold, it may be time to reevaluate and revitalize your lead nurturing processes. Did you know that nearly 80% of leads never become sales? That number sounds like a high one, but a 20% close rate is pretty good in the grand scheme of things! Here are a few ways to make sure your leads are being nurtured properly so that you are closing the maximum amount of deals possible.

Here at Winn Technology group, Veterans Day is very important to us. Not only do we employ numerous veterans and active military families, but we are beyond thankful for service members that have served in our armed forces and those that are still serving.

Think about all of the time and money you invest in developing content, sharing content on social media, optimizing web pages, and running pay-per-click advertising campaigns. If you’ve got nothing in place to capture and convert your website visitors into leads, your efforts to drive traffic are wasted. Here are three essentials to include in your online marketing strategy.