Courtney Lawson

Recent Posts

Measuring The Success Of Your Digital Marketing Campaigns

Even with all of the metrics that can be obtained through digital marketing software, it can still be challenging to establish a clear ROI. To measure success, you'll need to track various statistics throughout your digital campaigns. Here are 10 of the most important statistics you will want to monitor.

Choosing Your Attitude Benefits Your Company And Your Marketing Strategy

Here at Winn Technology Group, we fully enjoy and embrace the fish philosophy. We love to empower our employees and make sure they are giving 100% to succeed at what they do. A significant component of the Fish Philosophy is choosing your attitude.

Steps To Building Your Inbound Marketing Strategy

Simply dabbling in inbound marketing is not going to be effective. For inbound marketing success, you need buy-in from your entire team and a well-organized plan to show tangible results. It is also important to note that inbound is a long-term strategy. It can take up to six months to start showing a return on investment, but once you do, inbound strategies can feed your pipeline consistently for years to come. Here's how to get started.

Six Steps To Running A Successful Channel Partner Recruitment Campaign

Recruiting new channel partners is essential to maintaining and growing a profitable channel partner community. Using teleprospecting and email is vital to the success of these campaigns. Here are six steps to help you set up and run a successful channel partner recruitment campaign.

12 Of Our Favorite Digital Marketing Jokes

Digital marketing can be a very challenging and sometimes even stressful profession. Regardless of how much you love your work, everyone needs a laugh now and then. Here we’ve compiled some of our favorite digital marketing jokes.