Demand Generation Blog

You could write the most helpful, educational, and entertaining piece of content ever created, and it will mean very little without the proper distribution and promotion plan. In order to promote your content online, you need to have a clear understanding of your target audience. Once you know who you're promoting your content to, you can start tailoring your marketing efforts accordingly. However, some channels show consistent success and should be a part of any content distribution plan. Here are a few ways to effectively promote content online.

LinkedIn Ads can be a very effective way to grow your business. With LinkedIn's business first design and granular targeting, you can reach more of your target audience with content and offers that fit their needs. Here we take a look at how to use LinkedIn ads effectively.

Inbound marketing is a great way to drive traffic and conversions for your business. It involves using SEO, social media, and blogging to draw potential customers to your website. Once they are there, you need to convert them into leads with well-placed calls-to-action and strategic landing page design. Then, you need to nurture those leads with marketing automation until they are ready to buy. And finally, you need to provide ongoing support and training so that your inbound marketing team can continue generating results for your business.

There are a lot of decisions that go into planning and executing a successful B2B marketing campaign. One of the most important is deciding who will spearhead the effort. Do you have in-house staff with the bandwidth and skills to take on another project? Or should you outsource to a partner with experience running campaigns like yours? Here we look at four reasons to outsource your next B2B marketing campaign.

Following up with prospects and leads has become an art form but is still a very underused practice in sales and marketing. An inbound marketing strategy revolves around drawing customers in, but direct outreach is key to being successful. Many situations require prompt and continuous follow-up. In addition, there are more ways to reach out to your potential clients than ever before. Here we explore several everyday follow-up situations you’ll encounter with your prospects and how and when to reach out to them.