We all know that planning an event is no easy task and can take weeks or months to get every aspect and detail just right. Marketing your event starts with establishing a baseline for the buyer persona and volume of your target audience. You may have a great itinerary, but your event will provide little value if you’ve got the wrong attendees. Here are a few content and promotion ideas to help you plan the perfect event for your business.
Christina Zumwalt
Recent Posts
Have you found yourself looking into a process for finding more potential customers, but are struggling to find a plan? Inbound marketing is the process of helping to get potential customers for your company, and this process usually tends to happen before the customer is ready to purchase. Some types of inbound marketing include blogs, social media campaigns, eBooks, webinars, and viral videos. Here is a generalized process that can help your company develop a strategy for inbound marketing.
When you hear the term social media marketing, you most likely think of ads for clothing and accessories or things that are considered online shopping. One thing that you might never put together with social media marketing is banking. In the last few years, social marketing for banking was considered a primary source but now is regarded as one of the most important solutions for the banking world. Social media marketing allows banks to start building relationships with future customers. Here are a few ways to implement social media marketing in your bank.
Have you ever found yourself trying to come up with a plan to close deals quicker through account-based marketing but don't want to burn the midnight oil? Account-based marketing is a strategy that uses methods to hand-select companies that fall into certain target markets based on needs. ABM strategies are not for everyone, as companies who have a financial productivity that is high-volume, low-value sales will not benefit from ABM. Here are a few steps to follow to segment your account-based marketing audience.