Demand Generation Blog

Have you ever found yourself trying to come up with a plan to close deals quicker through account-based marketing but don't want to burn the midnight oil? Account-based marketing is a strategy that uses methods to hand-select companies that fall into certain target markets based on needs. ABM strategies are not for everyone, as companies who have a financial productivity that is high-volume, low-value sales will not benefit from ABM. Here are a few steps to follow to segment your account-based marketing audience.

Father’s Day is a day to celebrate your father. It was created shortly after Mother’s Day and was first celebrated in Spokane, Washington. With this being a holiday celebrated yearly, people always think of other ways to celebrate. Here is a list of fun things that you could do:

Summer is said to be one of the most challenging times for a business due to a slowdown in sales. This causes things to become harder for your business to continue to keep all employees and stay profitable. The best thing to do is to change up your marketing efforts. Here are four easy ways to change your marketing strategies.

Account-based marketing is the most efficient way of breaking through to highly targeted companies and contacts. Rather than casting a wide net across a particular industry or vertical, account-based marketing is a strategy best used on a small subset of your most desirable accounts. Here we present a high-level overview of organizing and implementing your efforts.

It's that time of year to celebrate and honor all of the mothers out there. Happy Mother's Day from Winn Technology Group.