Demand Generation Blog

The way businesses market and promote themselves has changed over the last few years, and social media marketing is playing a big role in that. Social media marketing is a great way for businesses to reach more people and create relationships with them. With the right strategies, it’s possible for businesses to see a real return on their investment in terms of increased brand awareness, website traffic, leads generated, and even customer loyalty. What’s more, it helps keep them current in an ever-changing landscape, so they don’t get left behind. Here are some trends you should expect to see in 2023 involving social media marketing.

You cannot have a successful channel program without having great partners. To have great partners, there needs to be a well-organized, proactive, and a consistent plan put into place. When you have the right strategies, you can communicate with potential partners that fall into your brand and channel goals, which will improve your overall recruitment rate. Here are a few tips to ensure you have the best partner recruitment plan.

Can you believe it is already December 23rd? It's the time of year when we can take a moment to pause and appreciate all that we have. The holiday season is an important time to reflect on our blessings and connect with family, friends, and community members. Here are some interesting facts about the season you may not know.

When it comes to account-based marketing for your SAS institution, research is essential. Gathering information on current and potential customers can help you create a comprehensive strategy that meets the needs of your target audience. You should look into customer profiles, spending habits, interests, and other factors to craft an effective plan that will reach key individuals within your target accounts. Additionally, analyzing data from past campaigns and looking at trends in the industry can help you identify new opportunities and refine existing strategies.

If you're looking to increase your conversion rate, you need to start by creating effective CTAs. CTAs are an essential element of any website or landing page, and if they aren't effective, you're going to see your conversions drop. Here are 7 tips for creating more effective CTA's that will help drive conversions!