When it comes to account-based marketing for your SAS institution, research is essential. Gathering information on current and potential customers can help you create a comprehensive strategy that meets the needs of your target audience. You should look into customer profiles, spending habits, interests, and other factors to craft an effective plan that will reach key individuals within your target accounts. Additionally, analyzing data from past campaigns and looking at trends in the industry can help you identify new opportunities and refine existing strategies.

Here are five tips for using account-based marketing for your SAS institution.

1. Make sure that your ABM plan is tailored to the specific needs of your SAS institution. By understanding the unique needs of your audience, you will be better equipped to create an effective account-based marketing plan.

2. Once you understand the requirements of your SAS institution, it's important to consider the various channels available for reaching out to customers. Consider using social media platforms, email campaigns, personal outreach, direct mail, and other strategies to help you target potential customers more effectively.

3. Along with selecting the appropriate channels for reaching out to customers, create personalized messages that will resonate with your target audience. Each account should receive tailored content that speaks directly to their needs and interests. For example, suppose you know a customer has an interest in technology. In that case, you can craft messages about the latest advancements in your sector and how they relate to that customer's goals or business objectives. With the right messaging, you can capture the attention of key decision-makers within each account and lead them down the sales funnel more effectively.

4. Make sure to track the performance of your ABM plan by measuring key metrics such as engagement rate, cost per lead, open rate, and more. This will help you identify areas where you can improve and make any necessary adjustments in order to better meet customer needs.

5. Lastly, don't forget to continuously test new strategies and tactics with ABM plans so you can stay ahead of the competition. By constantly testing different approaches with A/B tests or other forms of research, you'll be able to analyze the results and make informed decisions about which strategies work best for your SAS institution.