Digital marketing has taken on an even greater importance for B2B organizations in 2020, and it appears that trend will continue into the foreseeable future. While most companies have some semblance of a marketing team, many either lack, or are unfamiliar with the team members needed to implement an effective digital marketing strategy. Here we break down ten key members of an effective digital marketing team.
Many marketers were struggling to achieve work-life balance prior to the pandemic, and while spending more time at home has helped in many cases, some of us are still trying to find ways to separate the two. Scheduling activities, looking after your health, and learning new things will all have a positive impact on both your work and personal life. Here we take a look at a few ways to achieve work-life balance during a pandemic.
Regardless of the industry you’re in, your mindset will have a tremendous impact on both your business and personal life. Achieving and maintaining a positive mindset can be difficult, but it is a necessary element in attaining the vision you have for your life and business. Your mindset will influence the way people respond to your direction, perceive you as a leader and the way they recognize your business. All of that pales in comparison to the impact a positive mindset will have on your own perceptions. Seeing challenges as opportunities to grow and finding the positive aspects of negative experiences can help you maintain the focus you need to improve your life and work.
If your business is operating without a formal marketing plan, there is a good chance you’re not getting the most out of your marketing budget. A formal plan helps to align your marketing goals with the campaigns you’re running. It serves as the foundation for all of your marketing efforts.
It is important that leaders understand that many of their employees have a reduced capacity for work stressors during this unpredictable time. While some see working from home as a luxury, many others are having a difficult time adjusting to the isolation. The uncertainty that has engulfed the world in recent months has caused anxiety among many people about their future, as well as that of their company.
