Happy Cinco de Mayo, there’s a chance we’ll be able to celebrate it a little more openly this year compared to last. It is important to note that despite the parties, there is real meaning behind the holiday. Here we take a look at ten fun facts about Cinco de Mayo.
Marketers are classic over-thinkers, and sometimes we can run ourselves into the ground by overworking, overanalyzing, and trying to perform ten tasks at once. This can cause stress, which can lead to other bad habits, further intensifying the negative feelings. Fortunately, there are a lot of things we can do to rectify this situation. It all starts with our brains. Keeping our minds healthy needs to be a priority in order to perform up to the company and our own standards. Achieving optimal brain functionality takes work and dedication. Being aware that our mental well-being has an enormous impact on our quality of life and work performance is the first step. We can then create a game plan to address the key factors that may impact us negatively and take steps toward developing healthy habits that allow us to get the most out of life and our campaigns.
Acquiring quality data has always been a challenge for B2B marketers. People change jobs, businesses merge and lists degrade. All of this can make finding the right contacts at the right company extremely difficult. Additionally, reaching out to a cold prospect list can be extremely inefficient. Intent data provides you with contacts that have at least shown some kind of interest in what you offer. Here we take a look at what intent data is, both first and third party, as well as its value to B2B marketers.
I would venture to say that most people that call marketing their profession are there for a reason, they love it. Sure, some people are in it for the money, but let’s face it, we wouldn’t be in this business if it wasn’t so much fun. There are so many aspects of marketing that make it exciting, challenging and, ultimately, satisfying. Let’s take a look at our top five.
With the majority of us marketers still working from home, making sure your home office is equipped in a way that allows you to be comfortable and productive should be a top priority. Some of the technology out there these days is quite amazing. Even office furniture has turned high-tech. Here we take a look at some of the upgrades you can make to the basic necessities of your home office.
