I would venture to say that most people that call marketing their profession are there for a reason, they love it. Sure, some people are in it for the money, but let’s face it, we wouldn’t be in this business if it wasn’t so much fun. There are so many aspects of marketing that make it exciting, challenging and, ultimately, satisfying. Let’s take a look at our top five.

The Creative Process

Much of what we do as marketers is art. Whether it’s writing an article, carefully crafting a social media post, designing an eBook, creating a musical score, shooting video or taking pictures, marketing encompasses nearly every art form. The love for the process of creating something beautiful, engaging or inspiring is the driving force behind many marketing careers.

The Numbers

Are you a numbers person? I know I am. Regardless of the metric, I love looking at analytics on all facets of a campaign. It’s even better when you have a centralized platform that allows you to get a holistic view of all of your marketing efforts. The satisfaction that something you’ve created has made a difference in the success of your business can be addictive.

The Prospects And Customers

Marketing is all about the people. Getting to know prospects and customers on a personal level is one of the great pleasures of marketing. The idea that something you’ve created has reached someone and had enough influence for them to want to buy your product is amazing. However, the true joy is in getting to know new people and finding out what makes them tick.

The Collaboration

Being a part of a team is one of the major reasons people get into marketing in the first place. Being able to collaborate on projects and watching team members who excel in a particular area blow your mind with their skills is something I’ll never get tired of. Working with colleagues that inspire you to be better and challenge your thinking never gets old.

The Events

I think we can all agree, marketing events are a lot of work, but they’re also a blast. You get to meet thousands of people, trade marketing war stories, eat great food, see new places and stay in nice hotels (in most cases). Events offer an opportunity for you to put your marketing skills on full display in front of a large audience.

So that’s what I think makes marketing fun. What does it for you?

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