Attracting new customers is essential for a business to grow, but even more important is retaining your current clients. The costs associated with acquiring new customers is far greater than gaining renewals. Focusing on retaining and upselling current customers can have a very positive impact on your overall customer acquisition costs. There are other benefits including gaining evangelists for your brand and improving word of mouth advertising. Here we take a look at 5 ways to improve your customer retention rate.
Many B2B marketers such as myself have been working to find ways to continue to market our products and services without turning what appears to be a blind eye to the current world situation. Remaining helpful and socially aware is essential in continuing to do business in this difficult period. Here are a few ways you can adjust your content strategy to fit today’s climate.
Implementing an organized content marketing plan while allowing your creative team the freedom necessary to do their best work can be a difficult balance to achieve. As a manager, picture yourself trying to micromanage Michelangelo while he was trying to paint the Sistine Chapel. It undoubtedly would not be the masterpiece it is today. Creative types need hard deadlines but loose guidelines to create truly great work. When you think of your content and design teams as artists, you can begin to understand how to manage them. Generally, artists appear to be disorganized, but each one has their own method for completing commissioned works on time. The idea is to present them with a goal and expectations and then allow them the freedom to let their creative talent take over. In this article we discuss what it takes to create unique and exceptional content marketing campaigns.