Accelerating growth is one of the primary objectives of B2B technology firms. There are many different components to an overall growth marketing strategy, but at minimum, your company should be using the following tactics.
Marketing in itself has become the most important component of the infrastructure and strategy of B2B technology firms. Simply put, if you’re not investing your marketing dollars wisely, your company won’t grow.
The heart of growth marketing is building brand awareness. Growth marketing focuses on the entire funnel rather than just feeding the top while putting an emphasis on the lifetime value of a customer instead of just the initial sale. Growth marketing requires building an audience and a following to move your products rather than focusing on selling an individual product. It also entails a great deal of lead nurturing and marketing to current customers. Here we outline seven key components of building a growth marketing strategy.
