Email is still a significant component of many marketing plans, and rightfully so. With the right list and a refined strategy, email offers the opportunity to reach a large audience with targeted messaging in a place they are likely to check multiple times per day. We could write an entire article on subject lines, and we did. You can check it out here. In this article, we cover six additional tips for email marketing success.
Email workflows are a key functionality of most marketing automation platforms, but marketers often don’t know how to take full advantage of them. Workflows allow you to craft highly target messages that can be automatically sent based on a particular trigger. This will enable you to nurture leads with less time and fewer resources.
Getting email marketing right can be a difficult task. Even if you’ve followed every best practice and have a compelling copy, there’s still a chance your campaign won’t reach your goals. It is, however, still a highly effective means of reaching a wide audience and nurturing prospects through the pipeline.
Automation platforms, social media, paid advertising, the cloud and countless other new technologies have driven marketers to rely heavily on large amounts of data. Finding quality data to purchase and keeping your own records up to date is a significant challenge. Employees change jobs, companies go under or rebrand. These are just a few reasons it’s important research those you’re purchasing lists from, audit the data and keep close track of your return on investment.
Your contact database is central to your marketing strategy, and the quality of this data can have a significant impact on the success of your campaigns. Periodically cleaning up your database is an essential, albeit arduous task. Here are a few tips to help get your contact contacts in order.