Enabling partners of all types to leverage vendor content, messaging, branding, and demand generation initiatives in their local markets is critical to driving a winning customer experience. - Forrester
The success of your channel partner programs relies greatly on your partners themselves. You can do everything in your power to support your channel partners, but if they’re a bad fit, the relationship will never work. This places great importance on identifying and then onboarding partners that have significant revenue potential and a desire for a long-term affiliation.
Trends come and go. What worked 6 months ago may not work today. Keeping up with trends and being able to measure what works for yourself is integral in developing and implementing successful marketing campaigns. Maximizing channel partner’s use of market development funds and having a more hands on approach towards tactics and partnerships appears to be the over-arching theme in channel marketing today. Here we take a look at seven channel marketing trends for 2018 and beyond.
Analyzing the endless amount of marketing data coming from internal and external sources to find what works and really matters is a part of everyday life for channel marketers, or at least it should be. Even with all of the new technology available, gathering information from all channels to give you a scope of the big picture can be a daunting task. When infused with traditional marketing tactics, marketing automation, inbound marketing and through-channel marketing represent the next level for companies looking to drive growth and collaboration throughout their channel partner communities.
One of the most important marketing materials you can provide to your channel partners is quality targeted content. Content is what drives brand awareness, SEO and even partner loyalty. Are you providing your channel enough content?
