Demand Generation Blog

Driving website traffic is near the top of most of our lists when it comes to social media marketing goals. Establishing a social media following takes work but can provide a host of benefits for your business. There is tremendous value in developing an extensive network of prospects, clients, influencers, and friends. Gaining followers, creating engagement and building awareness all come from consistently posting quality content, but there is more to it than content creation. Here we take a look at ways to increase website traffic with social media.

Teleprospecting has become more difficult these days with so many avenues for people to find their information and so many people fighting for a prospects time. With this in mind, it’s important that your teleprospecting efforts are optimized to get the most out of your campaigns. There are steps you can take to give your teleprospecting campaign its best chance for success. Below we’ve compiled five best practices to implement within your campaign.

Putting together and hosting a co-branded webinar takes a lot of time and planning to make it successful. For a co-branded webinar, it is important to find a topic for the webinar that utilizes the expertise of each participating partner in a clear and concise manner. Let each partner speak about their area of expertise on the webinar for a short amount of time.

Working in the technology and tech marketing industries can be stressful. Studies have shown that laughter reduces stress, improves memory, and enhances your immune system. These are critical to success in the business world and even more so in the tech industry. Here we’ve compiled 10 of our favorite technology jokes to help take the edge off.

Market Development Funds are often under-utilized or not used at all. There are many reasons for this, but one of the primary reasons is that many, if not most, partners do not have digital marketing experience, nor are they equipped with the appropriate tools and techniques to truly exploit digital marketing or even apply for the available market development funds.