Graphics are an important part of any email marketing campaign. They can be used to draw attention, create interest and engage the reader. Graphics also help break up long blocks of text, making it easier to read, so readers are more likely to stay engaged with your message. Here are five reasons why you should include graphics in your email campaigns.
Do you ever find yourself scrolling through Instagram or Facebook, seeing a cool ad for a product or service, spending time looking at or watching that video, and then clicking on the link to find out more? That is visual marketing at its best. Attention-grabbing videos or images that convey a story are key to success in today's marketplace. Here are a few ways your business can use visual marketing to be more successful.