Lead generation has come a long way since its humble beginnings. It is no longer just about gathering contact information or driving sales – it's also about building relationships with potential customers. There are new ways of finding potential customers, identifying and engaging with them, and converting them into loyal customers. Here are 10 ways that lead generation has changed in recent years.
Sponsoring an in-person event is a great way to build brand awareness and increase revenue for your organization, but it’s important to be strategic about how you approach it. Here are a few tips to help you get the most ROI from your event sponsorship.
When creating a successful email marketing campaign, there are certain best practices that must be followed. To ensure maximum effectiveness, it is essential to understand the fundamentals of what makes an effective email marketing strategy. Here are some of the key steps and tips for creating effective email marketing campaigns.
Including videos as part of your marketing strategy can be an effective way to engage with prospects, build brand awareness, and increase conversions. Videos are a great way to make complex topics more digestible for readers and reach a wider audience. Here are eight ways you can leverage video in your next marketing campaigns.
Surveys are a great way to engage with your customers and gain important insights into how they feel about your brand, product, or service. When used correctly, surveys will allow you to create campaigns that are more effective and relevant to the needs of your audience. Here are some of the key benefits of using surveys in your marketing efforts.
