Demand Generation Blog

Performance marketing promises measurable results, but with dozens of metrics available, which ones truly matter for your business? The answer depends on your goals, but certain key performance indicators consistently separate successful campaigns from budget-draining experiments. Smart marketers focus on metrics that directly connect to business outcomes rather than vanity numbers that look impressive in reports. This approach transforms marketing from a cost center into a predictable revenue driver.

Search engine optimization continues to evolve at breakneck speed. What worked last year might hurt your rankings today, and yesterday's best practices could be tomorrow's penalties. Here are some techniques that top-performing websites use to dominate search results, plus actionable steps you can implement immediately to boost your own rankings.

Your marketing campaigns are generating traffic. People are engaging with your content. But are they buying? If you're struggling to convert interested prospects into paying customers, you're not alone. Many businesses excel at attracting attention but fall short when it comes to capturing bottom of the funnel leads—those high-intent prospects who are ready to make a purchase decision.

Email marketing isn't dead—it's just misunderstood. While social media platforms grab headlines and new marketing channels emerge daily, email continues to deliver a $42 return for every dollar spent. Yet many businesses struggle to see these results. The difference lies in execution.

Marketing teams are drowning in repetitive tasks. Between sending follow-up emails, updating lead scores, and nurturing prospects through lengthy sales cycles, there's barely time left for strategy and creativity. Marketing automation offers a solution that transforms how businesses connect with their audience while freeing up valuable time for high-impact activities.