Marketing in itself has become the most important component of the infrastructure and strategy of B2B technology firms. Simply put, if you’re not investing your marketing dollars wisely, your company won’t grow.
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In order for your channel community to thrive, they need your support. One of the best ways you can do this is by helping to bolster their marketing initiatives. This may include infusing market development funds, providing marketing content, and taking a more hands on approach to their overall strategy.
If you want your B2B business to grow, to communicate more clearly and to truly delight your customers, your sales and marketing teams need to be aligned. Experts have been preaching this for years, but many organizations have yet to establish a clear strategy to make it happen.
With an increased focus on ROI, marketers have become challenged not only to produce results, but to prove them. This makes operational efficiency extremely important for your marketing department. Here are just a few tips to make your B2B marketing team more efficient.
There are hundreds of factors that affect your website’s SEO and social media is becoming an increasingly strong influence on search rankings. There are a variety of ways that social media impacts SEO. Here we break down some of the key factors.
